It's important that you have a search engine optimisation or dental SEO campaign in place for your dental practice. There are so many dental practices in each town and village that without digital marketing you will get lost amongst the crowd. Good digital marketing with a strong SEO campaign can help you become one of the most successful dental practices in your area. Dental SEO is what makes you seen and heard, so to find out more you need to speak to a digital dental marketing team who can put together a modern SEO campaign for you. It's more than likely that you have a dental website for your practice. Your digital marketing team will carry out an audit of this website and find out how well it is ranking on Google Search results lists for keywords related to the treatments and procedures that you have to offer. They will find out whether or not your website is functioning as well as it could do. They will assess the content of your website and look for how to improve and enhance the website on your behalf. A good website is one that is updated on a regular basis and this does not just mean the content of the website, but also the technical aspects of your website need to be maintained regularly as well. 

There are different types of dental SEO. Each type of SEO needs to be addressed for your campaign to be successful. On-page SEO is perhaps the most well known. This means making sure that the content on your website is optimised and updated in accordance with trends in your area. Different parts of the country have different dental trends. These change over time. Currently patients in your area may be interested in Invisalign for teeth straightening, whereas next year they could be looking for veneers for smile makeovers. In a different part of the country patients may be more interested in restorative dental treatment. By finding out what your patients are interested in you can optimise your website accordingly. On-page SEO helps to make sure that your website is interesting and attracts quality visitors who are interested in what you have to offer and are simply looking for further encouragement or more information before they choose to undergo a certain treatment or procedure. 

The next type of SEO is off-page SEO. Off-page SEO is made up of marketing strategies that you carry out away from your website. This includes Google ratings and reviews, social media marketing and blogging. Ratings and reviews are essential for encouraging patients to choose your dental practice from amongst your competitors. They have replaced word-of-mouth referrals and it is almost certain that a prospective patient will read your ratings and reviews before visiting you in person. Social media marketing is also key in engaging with today's audience, whilst blogging is important for educating and informing patients why they should visit the dentist more often. A strong SEO campaign will help encourage patients to choose you as their dentist, so speak to a digital marketing team today to find out more.