What are the Best Practices for Marketing your Dental Surgery Website?

Dental surgery websites are a necessary part of any dentist's marketing plan. But how can you make sure that your website is successful? This can be tricky to identify as, like most dentists or dental teams, marketing is unlikely to be in your area of expertise! But having a surgery website that is pulling in new patients is vital for your surgery to grow and for you and your team to be successful. So, what are some of the best things you can do to make sure your dental website is pulling its share relating to marketing? 

This is a good starting point to draw people to your surgery site, but long-term, SEO alone should be prioritised. When it comes to PPC campaigns for dental practices, there are a few things to keep in mind. First and foremost, make sure that your website is properly optimised for SEO. Secondly, create compelling ads that will entice potential patients to click through. And finally, track your results carefully so that you can optimise your campaigns as needed. 

Email marketing 
This can be approached as a scatter-gun option, or as a way to connect with patients who have already given you their email addresses. It's entirely up to you! Email marketing for dental practice websites can be a great way to connect with potential and current patients. It can also be a great way to keep patients updated on your services, specials, and events. Make sure your emails are simple to read and are jargon free. Promote special offers and events in your emails and test different email marketing strategies to see what works best for you. 

Search engine optimisation 
SEO for dental surgery websites can be a bit tricky. You want to make sure that you are using the right keywords and that your website is optimised for search engines, but you don’t want to keyword stuff or use techniques that will get your website penalised. One of the best ways to improve your SEO for dental sites is to ensure that your website is mobile-friendly. In March 2018, Google announced that it would be starting to use mobile-friendliness as a ranking factor. This means that if your website isn’t mobile-friendly, it is likely to rank lower on search engine results pages. Another way to improve your SEO is by creating valuable content. By creating valuable content, you will not only help improve your SEO but you will also attract new visitors to your website. 

The website layout 
When it comes to creating or redesigning your dental surgery website, there are a few key things to keep in mind. Make sure your website is visually appealing and easy to navigate. The layout and design of your website should be simple and clean, with no clutter. The navigation should be easy to follow, and users should be able to find what they are looking for quickly and easily. Make use of high-quality images. A good rule of thumb is to use images that are at least 1000 pixels wide. This will ensure that your website looks sharp on any device.