There are many different types of SEO which need to be taken into consideration when putting together a dental marketing strategy for your dental practice. In this era of digital technology, prospective patients will expect you to have a strong online presence. You need a modern, attractive and educational dental website. Social media accounts on the world's most popular social media platforms are also a must. You may require a YouTube channel to display your knowledge and expertise. Most importantly you need to prove that you are able to provide quality dental care and fantastic customer service. By providing patients with plenty of online feedback that they can read from the comfort of their own home, you will build trust and credibility and encourage them to find out more about you. If you do not have a strong online presence then patients will be unable to find you and will address their dental needs at the other dental practices in your area. A dental patient is typically a loyal client who will stay with you for many years unless they have a bad experience or they move away from the area. Each patient that you are able to attract is highly valuable for your business, therefore, you need to make sure that you have a strong online presence. Which means that when patients are looking to address their dental needs you are the first dental practice that they come across, hence you need dental SEO. The easier it is for patients to find you online the greater chance there is of you converting them into loyal patients at your practice.
Local SEO
Local SEO rankings are important for the success of your dental practice. Google algorithms decide how you are ranked in the search results list for dental practices in your area. It is important to note that this list is not fixed, but varies according to the location of your prospective patient and their search terms, as well as the SEO techniques that you have in place online. Local SEO takes into account three main things. These are relevance, distance and prominence. These three factors decide where your website will rank in search results for dental searches carried out within your geographical vicinity. First, distance refers to the location of your dental practice compared to the location of the patient or the area that they are searching for.
Google Business
Next, relevance is to do with how you have listed yourself on your Google My Business Account in comparison to the patient's search terms, and how well your description matches what the patient is looking for. Finally, prominence refers to how well your Google My Business account has been optimised. This includes factors such as a link to your website, making sure all your contact information is correct and up-to-date, including pictures on your Google My Business account, USPS and other important information. All this helps tell Google more about you and your dental practice. It also provides patients with as much information as they need to decide whether they want to visit your website to find out more or to contact you immediately through a click-to-call button to book an appointment and visit you in person.
Speak to an experienced digital dental marketing team to find out more.
