An easy way to find new clients



Having a strong online presence is absolutely critical these days in reaching more of the right kinds of patients for any dental practice. Some statistics on patients’ digital use for medical healthcare can give dentists a little insight into the activity that their patients are likely to be conducting prior to booking an appointment with them. By having a strong online presence, which involves the right use of social media and having compliant and up-to-date dental websites, oral healthcare professionals are able to tap into their target audience’s preferences and reach them in a way that they might not be able to otherwise. It isn’t only the younger generations using the internet as a means to gain information and connect with the right kinds of services either. Some 75% of those in the Boomer generation are on Facebook and of these, 96% use Facebook every day. 20% of Boomers book appointments online as well, which is giving both digital marketers and dentists alike an impression of the commitment to the convenience of the internet. By tapping into this, in addition to providing the right services and in the right tone, dentists are able to make a huge change in the productivity of their business and bring in more of the patients that they want to be seeing. 

Although every website needs to say something unique and be presented in an original way, there are a few elements that have been proven to get the right message across quickly, which is an important feature of a website given the attention span that internet users have. With a focused vision and a clear design, dentists should be able to encourage customers through their site with a combination of ideal imagery and the right words that speak their truth. For nothing more than the price of a cup of coffee every day, dentists can subscribe to a service that ensures their website is compliant, unique and ticks all the boxes for their patients. Such plans will include a personal introduction and photograph, a professional and active blog, patient testimonials and those all important social media links. The design of the website will be lean and neat and most importantly, mobile friendly. There will be provisions set aside for the inception of new trends as they take off, which include chatbots and video, without making the page cumbersome, lagging or slow. 

Safety is of a huge concern to both business owners and their customers alike and as a result, people have become more and more aware of putting their information out on the worldwide web. With a contact form that encourages patient-to-dentist communication, a professional email account and SSL encryption certificates, a professional looking website is a given, which provides patients with the kind of peace of mind they need to reach out and get in touch with a dentist who can help them achieve the smile that they are looking for.  By making the internet work for them, dentists are able to use the platform as a way to connect with many more patients than they ever thought possible.