Starting up a Healthcare Business: 3 Things not to Overlook


Regardless of the type of business that you run, having a strong online presence is absolutely critical these days in reaching more of the right kinds of clients, and it's no exception when it comes to healthcare businesses. Here are three things you should be sure not to overlook when turning health into wealth.

Well run social media
Healthcare businesses from dental websites to online pharmacies and everything in between are able to tap into their target audience’s preferences these days and reach clients in a way that they might not be able to otherwise. It isn’t only the younger generations using the internet as a means to gain information and connect with the right kinds of services either. Some 75% of those in the Boomer generation are on Facebook and of these, 96% use Facebook every day. 20% of Boomers book appointments online as well, which is giving both digital marketers and healthcare business owners alike an impression of the commitment to the convenience of the internet. By tapping into this, in addition to providing the right services and in the right tone, dentists are able to make a huge change in the productivity of their business and bring in more of the patients that they want to be seeing. 

A good website
Although every website needs to say something unique and be presented in an original way, there are a few elements that have been proven to get the right message across quickly, which is an important feature of a website given the attention span that internet users have. With a focused vision and a clear design, healthcare businesses should be able to encourage customers through their site with a combination of ideal imagery and the right words that speak their truth. For nothing more than the price of a cup of coffee every day, healthcare business owners can subscribe to a service that ensures their website is compliant, unique and ticks all the boxes for their patients. Such plans will include a personal introduction and photograph, a professional and active blog, patient testimonials and those all important social media links. The design of the website will be lean and neat and most importantly, mobile friendly. There will be provisions set aside for the inception of new trends as they take off, which include chatbots and video, without making the page cumbersome, lagging or slow. 

Safety and security
Safety is of a huge concern to both business owners and their customers alike and as a result, people have become more and more aware of putting their information out on the worldwide web. With a contact form that encourages patient communication, a professional email account and SSL encryption certificates, a professional looking website is a given, which provides patients with the kind of peace of mind. By making the internet work for them, healthcare business owners are able to use the platform as a way to connect with many more patients than they ever thought possible.

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